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Virtual Case Study:
The Real Real

 

 

 

The RealReal came to us to help host a 40-minute All Hands meeting as a “live videocast” for the entire company, including management, employees and all remote locations.

 

The Challenges:

  • The videocast would be broadcast “live” from the headquarters in San Francisco.
  • The presenters needed to be located in the central San Francisco broadcast room.
  • It would be one-way transmission only.
  • The CEO/Founder wanted to open the meeting with specific music before her entrance and agenda.
  • Various directors and managers would present findings, numbers, challenges and solutions.
  • The meeting needed to close with a Q&A. The moderator would read pre-selected questions that would be answered by directors in the broadcast room.
 

The Solutions:

  • We utilized a green screen background for the live presentation and prepped the RealReal team for a studio backdrop. That meant helping our client choose appropriate attire and understand the dynamics of cameras and lights during the broadcast. In pre-show conferences, we presented a template of viewer looks for each presentation slide to show the client how the meeting would appear.
  • Attained good chroma key transmission by using even lighting of both green screen and subjects.
  • Used high-end capture cards to transfer content into the computer for wirecast.
  • Captured audio directly from the room’s digital console and sent it to the computer’s wirecast platform using high quality digital interfaces.
  • Processed the video and audio against a branded backdrop (provided by client) and then pushed it to a company link.
  • This work allowed the RealReal team to load the content onto a private YouTube platform for their viewers.
 

The Outcome:

  • In keeping with the quality of high transmission standards, we embraced the client’s desire to host a live session and got to work on the challenges facing presenters with lights and cameras. We focused on the best lighting technology for live transmission, the importance of clear audio, and capturing a high-definition image. With sights, sounds, and backgrounds all working simultaneously, we helped the RealReal team produce a seamless All Hands meeting.

 

Virtual Case Study:
AAA

 

 

 

 

For the third year in a row, AAA hired us to help them host a management training during their Values Week. The large event took place at the AAA NCNU Walnut Creek headquarters and needed to be streamed to multiple satellite offices in Northern California, Nevada, Utah and Arizona to accommodate nearly 500 remote attendees.

 

The Challenges:

  • Remote team members needed to see presentations and speakers in Walnut Creek.
  • Remote team members would use a chat feature within the remote view to interact and ask the speakers their questions.
  • A member of the comms team would monitor chat and announce questions from remote attendees.
  • Microphones needed for speakers and in-room attendees during Q&A.

 

The Solutions:

  • Used two cameras for a view of the speaker and a presentation view.
  • Presented a landing page for the remote teams to see before going live. It included a logo, title of event and music (which helped teams adjust their volumes as necessary.)
  • To secure the log-in, team members provided their email addresses after clicking on the link for the event.
  • Included link to the meeting prior to event time to allow for easy updates.
  • Set-up a laptop for the presentation, a clicker for advancing screens, and a separate computer to monitor the chat and Q&A.
  • Provided six microphones for the event (two for the Q&A runners and four lapel/handheld ones for the speakers).

 

The Outcome:

  • Using IBM Cloud as the platform and utilizing the right computers and microphones, we were able to flawlessly execute the training for AAA. The remote attendees were able to see and hear the presentation without any issues, making for a smooth and successful management training. For those who could not attend the meeting, we were able to provide a recording, allowing them to watch it at a later date.

 

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